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Golden Eggs??? Don’t put your eggs in One Basket?? Are we all Missing the Golden Goose?? Siren Voices?
Many of us are bewitched by the siren calls to make our fortune on the Internet. Millions of us are thus tempted to ‘have a go’ every year! Sadly, official statistics suggest that 60% of us don’t survive more than three (3) months!!!
Why???
Lets face it; there are many reasons why many of us fail. As ebay (and other auction sites) recently pointed out – there are fewer buyers than sellers.
Indeed, whole new industries have arisen in the last few years promising to help you to deliver the traffic to your site (i.e. more visitors = more sales). They range from Search Engine Optimization techniques, through to the provision of better ‘targeted’ visitors to your site. All too often, despite our best efforts, all we manage to achieve is to receive loads of emails, offering us products or services we’ve neither asked for nor wanted, which put an unnecessary load on our site’s bandwidth! That’s an additional insult to the time we waste checking and pinging them!
All we wanted was either More Traffic to our Site or More Targeted Traffic to our Site! Either one of which should stand a chance of increasing our Sales and bottom line! All too often, the Actual Visitors we get are too few (if any!) and sales are too few (if any!) – resulting in us going down before we’ve hardly started! Whether your estore is ‘standalone’, i.e. your own website, or on a Mall/Auction Site, the problem is the same as for an Offline business – Traffic = Buyers! Failure within those first months does NOT necessarily mean YOU’ve done anything wrong. If you’ve done your marketing, you’ve probably got your products/services and pricings right also!!! e-Branch Expansion???
Offline businesses have known for many many years that one of the best ways to increase their bottom lines is to increase the traffic to their shops/offices etc. Unfortunately, without promotions (all too often Very Expensive) they’ve little or NO control over the foot-traffic passing by! Their biggest problem then is how to increase sales and their bottom lines.
One of the answers is to try to open branch shops/offices in other towns, cities and/or countries. This is often very expensive and requires very careful financial analysis. They are then faced with the equally large problem of Where to place those new Branches! This involves an awful lot of time and Market Research to try to ensure they get it right – First Time! A New Branch serves to :-
e-Branches on the WWW!
Translate this formula onto the www – by opening ebranches you stand a Better Chance to :-
Where Can You Open Your new eBranch?
There are many web hosts where you can duplicate your site – many are either free or very low cost! The biggest problem with this is that you’re faced with the same problem of Getting Traffic to your new eBranch! Even if it doesn’t cost you an ‘arm and a leg’ for the Secure Socket Layer (SSL) normally needed to provide your customers with online security!
There are many online Malls and Auction Sites where you can set up your new eBranches – many of them give you Free Registration and Free Listings as well as providing free help and/or software to make opening your new ebranch as easy as possible – all you have to do is upload your goods and/or services onto your new ebranch site! Many of them provide you with Bulk-Listing Software to ease your time and effort! Often, they’ll let you upload your existing html pages onto your new ebranch site. Because they Need You! Often they will give you a Free Trial Period, which allows you to Test their Site as to whether :-
Yes They Will Charge You eventually – but you must make your own calculations in the light of whether that ebranch is worth your while to keep going! Advantages of Opening a New eStore or eBranch?
With an Existing Mall or Auction Site :-
Where To Place Your new eStore/eBranch?
Amongst many Mall & Auction Sites, we, at bestauction.co.uk’s Secure Site, are giving estore/ebranch Members Free Registration, Free Setup, Free Listings plus £100 Credit per month - which may be used by you to enhance your Listings, e.g. Featured, Bold and/or @highlighted Listings – for your first three (3) months trading with us. Don’t forget to keep your eye on when each of your new estores or ebranches Trial Offers End and to keep records of traffic and sales on each ebranch! In addition, we give ALL Members the chance to share in our Net Profits.
© Richard Lewis of bestauction.co.uk (8th. October 2006) Resource BoxYou may freely distribute this article As Is with NO Changes and maintaining this Resource Box and ALL Links within both Article and Resource Box! We hope you appreciate this Article, bearing in mind that NO Guarantees can be given that any suggestions made will work for you! Please take Professional Advice Before entering into Any New Venture and/or Contract(s)! Written by Richard Lewis of bestauction.co.uk the Family and Business Online Auction/Wants Site for ALL Your Needs! Distributed by Tony Lewis of bestauction media |
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